The Gifford Newsletter
Winter 2021 | The Transformation of Arts Organizations
Broadening Perspectives:
The Power That The Arts Hold
This is the power of the arts. Whether it deals with something happy or sad, it makes us feel the information in a way that we normally couldn’t. It expands our understanding and our empathy, and is the starting point for many powerful and necessary conversations. As Executive Director of The Gifford Foundation, I often have to make difficult decisions about where we put our resources. During a pandemic…
Why The Pandemic Could Create Bigger Audiences
Theaters, galleries, museums, and performance halls of all types have been among the most drastically impacted by the coronavirus pandemic. Relying on live and often crowded events to engage with the public, most arts venues across CNY and the world have had to shut their doors since March of 2020. The drive to stay afloat has pushed many to redesign their operations…
Using Art to Teach Capacity Building
Abby Wilkymacky comes from an industrial design background and is the Founder of Mindflower Studio – a consulting company based in Phoenix, Arizona. Kim Larkin also comes from an arts background with an M.A. in Arts Management. Her consulting company, MXDArts, is also based in Phoenix. The two work together frequently and boast an impressive client history that includes Fortune 100 and 500 companies. Driving their collaboration is a shared belief that many businesses and nonprofits alike are held back by an overly sterile and robotic planning structure.
Photo Credit: The Everson
Re-imagining Arts Access at the Everson
Introducing Our Newest Team Member
It has been widely and correctly observed that the internet has become the new “town square”. Breaking news, social dialogue, commerce, the arts, political activism, and even classroom education has all gone digital, a process that has been accelerated by the coronavirus. Moreover, this shift has meant that organizations and businesses alike have to incorporate digital media into their daily operations. With this in mind, The Gifford Foundation decided at the end of last year to bring on a full time team member to concentrate primarily on communications. I am extremely excited to take on that role as their…
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