From Tracking to Telling: A Bridge Between Data and Story

Is your nonprofit struggling with how to collect accurate data on the impact that your programs are making? Do you have the data but struggle to tell the story of that impact in a way that moves people to take action?

Many organizations doing transformative community work struggle with how to clearly track their impact or communicate it in ways that resonate with funders, partners, and stakeholders. This workshop series is designed to bridge that gap, supporting participants in understanding how to track what they’re doing and, just as importantly, how to share what they’re doing. Participants will walk away with both the tools and the language to capture the depth of their impact and to share it in ways that are both strategic and authentic.

NOTE: Registration does not guarantee a spot at the workshop. You will receive a confirmation email once your enrollment has been confirmed.

Part 1: “How to Track What You’re Doing”
Date: Thursday, March 12, 2026, 5:00-7:30pm
Objective: Equip participants with foundational tools and evaluation strategies to capture program data that reflects both progress and purpose.
Key Topics:

• Creating logic models and theory of change frameworks
• Identifying key performance indicators (KPIs) aligned with organizational goals
• Capturing both qualitative and quantitative data
• Using simple tools like Google Forms, Airtable, and Notion for tracking and analysis

Part 2: “How to Explain What You’re Doing”
Date: Thursday, March 19, 2026, 5:00-7:30pm
Objective: Support organizations in transforming data into powerful stories that communicate their values, effectiveness, and community impact.
Key Topics:

• Building a narrative around your data
• Telling a compelling story with numbers, quotes, and real-world examples
• Creating story-driven evaluation reports and presentations
• Integrating storytelling into grantwriting, board reports, and stakeholder communication

Mylz Blake is a multimedia strategist, educator, and creative director whose work centers on storytelling as a tool for equity and cultural change. Raised in inner-city Los Angeles, his lived experience informs a practice rooted in reclaiming narrative, amplifying underrepresented voices, and using digital media with intention.

He holds a B.A. in Television, Radio, and Film from Southern Oregon University and an M.A. in Multimedia, Photography, and Design from Syracuse University. Founder of a multimedia agency, Mylz has led purpose-driven campaigns for brands including Netflix, LG, Kia, and Canon, earning multiple ADDY Awards and an NAACP Award for community impact. His teaching emphasizes authentic storytelling, ethical media practices, and creating work that carries meaning beyond aesthetics.

Rachel Johnson is a consultant with deep experience supporting nonprofits through strategic planning, storytelling, and program design. She specializes in helping organizations clarify what they do and why it matters—especially those rooted in community, racial justice, and healing. Her work is grounded in culturally relevant practices that honor both data and lived experience.

Over the years, Rachel has facilitated workshops, retreats, and trainings across New York State and beyond, helping mission-driven teams build internal clarity, track their growth, and communicate with confidence. She passionate about making evaluation accessible, story-rich, and deeply connected to the soul of an organization’s work.